December 9, 2020
Golf Memberships On The Rise
It is officially a season of celebration, even if those festivities are somewhat subdued. And, for this particular celebration, it works. Because golf is a quiet game, played alone or among small groups — a perfect activity for what has been a year filled with twists and surprises.
A welcome curveball, though, has been the growth of our club during a challenging economic environment. As reports began to emerge earlier this year about the deep impact the pandemic was having on private clubs, Pine Canyon saw a surge in interest from new members. The club actually added more than 130 new members this year, many coming in the wake of the pandemic-related shutdowns.
People were seeking a refuge, an escape to open space, and the reliable outdoors. And our championship golf course, designed by legendary architect Jay Morrish, and traversing rolling hills with views of towering pines and picturesque mountains, fit the bill.
Our commitment at Pine Canyon to lead intentionally with hospitality at the club offered an appealing comfort during a challenging time. And new members jumped on board.
In May alone, we added 19 new members at Pine Canyon. That growing membership, along with the established members who flocked to Pine Canyon for extended periods earlier this year, allowed us to exceed our budget expectations over a series of months, as memberships and activity fueled food and beverage traffic.
In short, we broke the prevailing industry mold in a big way. For that, and a few other reasons, we’re feeling quite jovial.
It’s nice to anticipate the close of a turbulent year on a high note, knowing the experience we are dedicated to delivering at Pine Canyon creates a healthy environment for our community, from a lifestyle and a fiscal perspective.
A thriving, nourished community? That’s our real bottom line.
Learn more about golf memberships at Pine Canyon here.